The movie “Gone with the Wind” is one of the most epic of all time, and the poster above is also quite legendary. There are three main graphic design aspects in this poster that make it visually appealing, as will be listed and explained below (since I have already seen the movie it is not possible to analyse the poster from the perspective of one who does not yet understand the details):
Colors: the vibrant colors red and yellow clearly dominate all others. However, there is also an interesting use of white. While in the title, white is appealing because it soothes the eye when in contrast to the red, but on Scarlet’s dress, the white is almost as vibrant as the red. The theme suggested by the colors is clearly one reading fire and flames, alluding to the movie’s war scenery but also to the fiery relationship between Glark Gable and Vivien Leigh.
Font: there are several different font stiles though four dominate the poster. The title of the movie is written with a Western-like font, suggesting an epic adventure, while the names of the actors are written with a more elegant font as if appealing to the hollywood glamour instead of the destruction portrayed in the poster.
Foreground/Background: there is a multitude of planes on this poster, each containing its own scenery. The first one shows Leigh in an earlier scene in the movie with her white dress and by her house. It is the only scenery with pale colors (blue sky, and green leaves)–this is because at this point in the movie Scarlet was still innocent of what was to come and lived in a happy bubble. The second plane shows destruction on both sides of the poster, as if one image split in half by Leigh’s body. The third plane is the dominant one with the two characters. Although the transition between the first plane and the third plane is not settle, it still adds to the theme of fire and flames. While they are centered, both heads are leaving toward the right corder and the had and knee are on the left corder–this follows the rule of thirds and creates movement in their action. The fourth plane are the flames behind the lovers; the the flames are rising and entering the screen on the right, but they are also moving against Gable’s head, creating a dynamic situation in the poster. All these four planes fit well together and create an atmosphere of chaos and tension. The fifth plane is set apart from all the others because of the white background and the Oscar Statute, which disrupts the epic nature of the poster.
Overall, the poster for “Gone with the Wind” is a good representation of the movie’s plot as well as its epic nature and splendour.